Are you using email marketing? We're interested to know how. Your responses to this survey will remain anonymous unless you request otherwise. The information we gather will be used to share with recipients of our e-newsletter, CBA Test Patterns. To subscribe, click here. It will give you the opportunity to see what others are doing and to what degree of success. CBA appreciates your feedback and will put it to good use by sharing knowledge with others and enhancing our service to companies and organizations in the field. Thank you.

1. How long have you been using email marketing? Plan to start in next 6 months Less than 6 months 6 months to 1 year More than 1 year More than 2 years 2. For what purpose(s) have you used email marketing? (select all that apply) For multiple selections; Windows users, press and hold the control key while making selections, Mac users, press and hold the command key. Brand awareness and relationship building Lead generation Acquisition Renewal Reactivation of lapsed members, donors or customers Special Appeals Additional Gifts Other If you selected other, please specify in the text area below: 3. Have you been collecting email names from your own in-house list? Not yet Just starting now Yes, for the past 6 months Yes, for more than 6 months 4. If you answered yes to Question 3, what percentage of your file do you have email addresses for: 10 - 20% 25 - 50% 75% or more 5. How are you gathering email addresses? (select all that apply) Append email to your house file Collect email addresses at events Collect email addresses via telemarketing Collect email addresses via fundraising or promotional mailings Registration sign up on your website Co-registration (having a partner collect names for us on their site Rent email addresses 6. What level of permission do you seek from your email addressees? Opt-out only Simple opt-in Confirmed opt-in (requires register and confirmation email which requires reply) Double opt-in (requires registration at website and confirmation email that requires return to website for active confirmation) 7. How do you personalize outbound email? Haven't tried it yet Using the recipient's name in the body of the message Using the recipient's name in the subject line Based on past contributing behavior 8. How do you manage your email communications? We use software from: Convio Kintera Get Active Exact Target Other 9. What measures, if any, have you tried to improve deliverability or your email? Follow the DMA's Guidlines for Responsible Email content Use a consistent "From" header Provide a clear opt-out option in every email Adopt Authentication, Accreditation and Reputation protocols 10. How would you rate your email efforts to date? Not very successful Moderately successful Very successful 11. Would you be willing to share some your experiences for publication in Test Patterns? Yes No 12. How do you plan to use email in the next year? (select all that apply) Electronic Newsletters Aquisition Renewals Reactiviate lapsed donors, members, customers Special appeals Other If you selected other, please specify in the text area below: 13. Where do you get your ideas and guidance for emarketing efforts? (select all that apply) Direct marketing publications Marketing consultant or agency Email service provider Marketing Publications Online publications If you selected Marketing and/or Online publications, please specify in the text area below:

Thank you for completing our Email Marketing Survey. Provide your name, address and additional information below. We will not share this information with any third parties.

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