CBA Solutions
When put to the test, CBA can double membership
Client Challenge:
How does a cultural center in SoHo double it's membership?
CBA Solution:
Well, it helps if you start from practically zero, but, seriously, you begin by creating a direct mail package that accurately and attractively represents the cultural center's mission, the unusual and interesting physical space and the knowledgeable curators. Make the museum come alive in the design; then send it to the right people who share the cultural center's enthusiasm for presenting film, video, performance and visual art, and music in fresh and challenging perspectives.
The May 2002 membership invitation mailing did the job -- in one month membership went from 80 to 160, with very generous contributions. We said we doubled their membership didn't we?
