WITH TODAY'S NEED TO DO MORE -- WHILE SPENDING LESS AND USING FEWER RESOURCES -- YOU NEED A SMARTER MODELING TOOL

Budgeting and forecasting your station's business can be complicated. Maybe you've gone through the effort of creating a custom...though perhaps cumbersome... spreadsheet to budget and plan your future activities. You've probably wished for a smarter, more flexible and powerful way to do your planning. Now, for the first time, such a system is available.

The SMARTmodel – the smart Windows95-based modeling software from Ladd Associates, Inc. – is designed for both budgeting and optimizing your business. Based on the leading publishing model for magazines and adapted for membership, it gives you answers to your toughest questions, quickly, accurately, and efficiently. Using its unique Command Center you can easily budget the month-to-month performance of your membership program... and analyze major strategy decisions. The SMARTmodel is powerful, yet highly flexible...your membership and financial reports can be customized with as little or as much detail as you want, and in whatever format you prefer.

The SMARTmodel is a complete modeling package designed to integrate all areas of your organization's business into one planning model. It is used for simulating all membership, publishing, and ancillary revenue streams and associated cost centers. In short, it budgets, tracks, and forecasts all key variables and scenarios necessary to accurately assess the current-and future-performance of your organization's business.

What does the SMARTmodel do?

The SMARTmodel lets you budget your entire membership in one structured Windows95/98-based computer modeling system. Then, quickly and easily, you can change and manipulate your assumptions to examine "what-if" scenarios to show you the long-term impact of adopting new donor gift schemes, adding membership sources, revising forecasts based on actual results, making direct mail and other media changes and reviewing many other factors that affect your organization's financial success.

Membership planning.
Project membership growth levels; develop one year and multi-year strategic membership promotion plans; budget expenses; and review promotion timing issues, spending, and gift/offer options.

Budgeting.
Build a complete budget including membership, sales of premiums and products, printing, and departmental expenses. Run detailed cash-flow forecasts and P&L statements.

Long-range planning.
Quickly and accurately assess "what-if" scenarios based on test results. It lets you add more sources while eliminating marginal sources and analysis long term value.

Evaluating key decisions.
Analyze key membership marketing decisions, special events income, retention, publication frequency, book configurations, new business opportunities and many other issues facing your organization's business.

THE TOTAL PLANNING TOOL FOR MEMBERSHIP EXECUTIVES AND BUSINESS PROFESSIONALS

The SMARTmodel is the essential "smart" planning tool for all executives who make key decisions for their station and membership businesses:

• Publishers
• Membership planners
• Business managers
• Start-ups
• Investors

Some of the businesses that use the SMARTmodel include:

• Magazine (paid and control)
• Internet publishers
• Newsletter and weekly newspapers
• Public Broadcasting Stations
• Membership and donor organizations
• Software and book offers

Copyright ©2006 Carl Bloom Associates, Inc. All rights reserved.