CBA Services: Print and Television


	Donor and Membership I: Acquisition, Renewal, Reinstatement
	Donor and Membership II: Loyalty Cultivation, Special Appeals
	Creative and Production
	Program Analysis/Budgeting
	Business and Product Marketing
	Internet and E-mail
	Print, TV and Other Media
	Lists and Data
	Catalogs

Print, TV and Other Media

PRINT ADVERTISING

Coupon Clippers are Highly Qualified Responders. Use print to test or sell your product or generate leads that you can close.

Membership and subscription advertising can be an excellent supplement to direct mail and other forms of direct response marketing, or to introduce new products and generate leads.

CBA's experience includes media planning and execution for membership, subscription sales and lead generation -- for Nestle's, Avon Fashions, Edgar B. Furniture, and others.

For examples of media planning or more information, contact us.

TELEVISION

Broadcast: Giving into The Ultimate Impulse

Fast 60 second and 90 second commercials can generate a huge response if the media and message are right. The numbers tell the story. Let CBA create your story on radio and TV. CBA also has extensive experience in telethon (pledging) marketing.

TELEMARKETING

Telemarketing is like investing: if you know what you're doing, it can be extremely rewarding. Let an expert give you a call.

Telemarketing has proven to be one of the most successful ways to build circulation, increase catalog sales or sell products. In fundraising it's a great tool to reinstate lapsed donors; it can also bring in a quick infusion of year-end cash. Phone-outs can be up and running within weeks in response to an internal or external crisis, or stopped at the turn of a switch. So why don't more organizations use it?

Simple: it's more complicated than it looks. With new laws governing disclosure and growing public concern over privacy, setting up a group of volunteers to make calls from your conference room will bring you more grief than money.

Let CBA bring a professional telemarketing firm into your ongoing marketing and direct mail programs. CBA has experience working with public TV phone and on-air campaigns, as well as telemarketing strategies to supplement direct mail membership programs. We'll manage the program.

If your donor file is "calling", contact us.