CBA Services: Business and Product Marketing


	Donor and Membership I: Acquisition, Renewal, Reinstatement
	Donor and Membership II: Loyalty Cultivation, Special Appeals
	Creative and Production
	Program Analysis/Budgeting
	Business and Product Marketing
	Internet and E-mail
	Print, TV and Other Media
	Lists and Data
	Catalogs

Internet and E-mail

WEB PAGE DEVELOPMENT AND E-MAIL MARKETING

It's easy to build a web site. But most organizations don't realize that having an "internet presence" is just the first step.

Everyone needs a web site -- that's current conventional wisdom. The question is "What can it do for you?" CBA's answer: A web site is a relationship-building tool, to bring you closer to your customers and donors, and them closer to your organization. As the internet evolves into a more sophisticated means of providing products and services, it is becoming a means to gain access to new audiences, and, in return, sales and support from new buyers and donors.

CBA's fundraising and marketing skills include web and e-mail marketing and promotion. We offer consultation and build websites and e-mail marketing programs for membership, circulation, mail order, business to business marketing and fundraising -- or simply to increase visibility or traffic.