CBA Services: Business and Product Marketing


	Donor and Membership I: Acquisition, Renewal, Reinstatement
	Donor and Membership II: Loyalty Cultivation, Special Appeals
	Creative and Production
	Program Analysis/Budgeting
	Business and Product Marketing
	Internet and E-mail
	Print, TV and Other Media
	Lists and Data
	Catalogs

Business and Product Marketing

BUSINESS TO BUSINESS MARKETING

Let Us Mind Your Own Business.

The continuously rising cost of a "sales call" means most companies must pre-qualify their prospects. Selling equipment, services, materials or seminars and publications to other businesses -- in person, on video, via the Web or through the mail -- requires an agency that knows what they're doing, and has done it before.

When it comes to business-to-business marketing, CBA delivers, so you can too.

LEAD GENERATION

Don't suffer from "lead generation" gap.

There will be no "generation gap" when you give your lead generation program to CBA to create and manage. Do you want to generate quality inquiries for your catalog via print, broadcast or the internet or provide leads that convert for your sales force? Build an organized lead bank than generates and distributes leads based on individual salespersons' capacity to follow them up -- measure their conversion performance -- and enjoy the high conversion rates that lead to success.

CBA has created successful lead generation print programs for the fashion, food, and furniture fields, and other industries.

If you are interested in lead generation, contact us.

CIRCULATION - MAGAZINES & NEWSLETTERS

If your agency doesn't know a sub from a sandwich, or circulation from high blood pressure, you're in trouble!

Prior to founding CBA, Carl Bloom, agency principal, spent over a dozen years in circulation management at Redbook, McCall's and the National Journal, where he instituted innovative circulation and subscription promotion techniques. If you would love to squeeze an additional percentage or two out of your retention programs or turn a stubborn "soft" offer into a "hard offer" and make prospecting more profitable, then your company and CBA will certainly "click"!

CBA's circulation management expertise has created winning subscription promotions -- we can keep your magazine's or newsletter's circulation numbers up and running.