CBA Services: Creative and Production


	Donor and Membership I: Acquisition, Renewal, Reinstatement
	Donor and Membership II: Loyalty Cultivation, Special Appeals
	Creative and Production
	Program Analysis/Budgeting
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	Internet and E-mail
	Print, TV and Other Media
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Creative and Production

CREATIVE SERVICES

Tired of staring at an empty page, looking for a place to start? CBA will make you look like a creative genius!

With our in-house copy-writing talent, and design studio, CBA can assure the highest standards and quality of creative services to each of its clients. A quick review through our client samples will demonstrate the breadth of our innovative work.

But even more importantly, professional creative fosters well thought-out testing and innovative variations for improvement. Here are a few of the test concepts a CBA client will be exposed to:

copy and graphic approaches
incentives and premiums
offers and "asks"
"soft" vs. "hard" sell offers
involvement devices
pricing and discounts
segmentation
personalization - basic and elaborate
size and format
special inserts
addressing -- handwriting, typewriter, computer, labels
coordinated multi-media efforts

PRODUCTION SERVICES

Your creative, our production.

CBA's production abilities are time-tested and project-perfected. We've had 23 years to get it right with an annual public TV consortium of more than 30 stations and 100+ printing lots per campaign, four times a year, in conjunction with other projects of similar size and complexity. CBA has learned to deliver high-quality production output at the most competitive prices, without sacrificing an ounce of quality.

Carl Bloom Associates, Inc. is available on a project-basis or retainer for creative and production services, including design, printing, personalization, mailshop, or any other type of marketing-related service. Production expertise and execution are part of every "turn-key" project or program CBA manages.

If you are interested in these services, contact us.