Donor and Membership II: Loyalty Cultivation, Special Appeals

LOYALTY AND INCENTIVE PROGRAMS

Finding new donors can be expensive. Failing to build the right relationship with them can drive you right out of business.

"The problem with premiums" it is often said, "is that they work!" And premiums do work, as do other forms of incentives and "donor recognition." You just need to be sure they are right for your organization, and are implemented in a way that makes them cost-effective and worth the long-run investment.

CBA has years of experience in creating and managing incentive and loyalty programs, from the most simple -- like front-end "freemiums" -- gifts such as fridge magnets, bumper stickers, mugs, tote-bags, stamps, etc. -- to the more complicated, high-dollar-donor giving clubs -- with events, jewelry, web site links, etc., that can require a large time-investment, but pay off big returns in the long-term.

For more information on incentive and loyalty programs, contact us.

SWEEPSTAKES/SPECIAL APPEALS

"You could already be a winner, Mr. Jones!"

Sweepstakes can be controversial if not handled exactly right. But don't let that prevent you from using this extremely effective fundraising, circulation or consumer marketing tool to help gain much-needed support for your organization.

CBA has put together award-winning "fun" sweepstakes that fit the organization, like those for The Nature Conservancy, KQED-TV in San Francisco and a number of other high-profile and successful clientele.

PLANNED GIVING

Your donors may want to make a long-term commitment. Are you prepared for that relationship?

Like a blue-chip stock or a real-estate purchase, the money you invest in your direct mail program should be seen as a source of long-term wealth. Your planned giving efforts should work hand-in-hand with the other components of your marketing plan, to assure you don't miss out on the real money. CBA has experience conceptualizing, launching and maintaining planned giving programs, whether you are setting up an annuity plan, dealing with trusts and estates, or just getting started.

Believe the rumors -- a $25 donor can leave you a $50,000 bequest! For more information on planned giving, contact us.