CBA Services: Donor and Membership I


	Donor and Membership I: Acquisition, Renewal, Reinstatement
	Donor and Membership II: Loyalty Cultivation, Special Appeals
	Creative and Production
	Program Analysis/Budgeting
	Business and Product Marketing
	Internet and E-mail
	Print, TV and Other Media
	Lists and Data
	Catalogs

Donor and Membership I: Acquisition, Renewal, Reinstatement

MEMBERSHIP

Every member is a customer, and the customer is always right!

Successful membership marketing is one of the cornerstones of our company. CBA conducts membership acquisition and retention programs for over 30 public TV stations, for libraries, museums, associations, arts organizations, and a host of other nonprofits. When it comes to "development," CBA is the membership expert.

FUNDRAISING

The most valuable donors are the ones you keep.

Whether you're looking for members or donors, you should prepare for the "relationship" as well as the check.

CBA's fundraising programs cover every stage of the relationship - from welcoming new donors (acquisition) to follow-up gifts (conversion and renewals), upgrading and expanding (giving frequency) support, recognition (incentives) to assuring long-term value (planned giving.) CBA also specializes in reinstating lapsed donors, getting multiple gifts, and finding new ways to bring long-term profitability to your fundraising program.

ADVOCACY CAMPAIGNS

It's hard to be heard through the "information clutter." CBA can help you get your message across.

CBA has created and managed fundraising advocacy campaigns for The Nature Conservancy (working with over 30 different TNC Chapters), Consumer's Union, the American Association of Retired Persons (AARP), and others whose mission and work is intrinsically tied to their appeal for support.

"CONSORTIUM" DIRECT MAIL

You don't have to re-invent the wheel every time you go into the mail. There's plenty of "success" to go around.

What if you could "borrow" a winning direct mail strategy from a similar organization (or from another "chapter" in your own nonprofit), and simply customize it for your own needs? Well, if you work together, you can!

A "consortium" program managed by CBA can help individual organizations get the economies of scale usually enjoyed only by large institutions. For parent/charter groups, it can bring in donors through continuity of message, consistency in the "brand image," while allowing for local flexibility in communicating with donors.

CBA has practically written the book on how to fundraise in non-competing markets with "consortium" fundraising and membership programs. First with public television (with over 35 stations), then The Nature Conservancy, (with over 30 different TNC Chapters), and with public libraries (with 7 libraries and growing).

There's strength in numbers. If you think your chapter or organization might benefit from this type of program, or to learn more, contact us.