CBA Marketing Information

Marketing information, advice, & news you might want to review before you start your next project, decide your next test strategy, or make your next budget (including regularly updated articles, press releases, reprints, etc.)

Featured Reading
Can't we teach donors how to behave? Do we really want them to? Retention Segmentation Works Fall Library Consortium Offers Integrated Marketing Campaigns		Email Marketing: Nonprofits are Working to Catch Up Email Case Studies Capture More Online Donations Painlessly

Articles
Email Personalization Works! CBA's Trusted Email Marketing Service Providers Review: MarketingSherpa's Email Marketing Benchmark 2006 Courting the Mid-level Donor Are Your Customers Your Best Prospects? Price Testing – Everyone Wants a Good Deal Consumers Union Reinforces Mission with New Raffle Challenging Times, Tough Decisions No Generation Gap Here		Automatic Renewals, That's Right! What Your Organization Needs to Know About Direct Mail Fundraising Retention = Growth Bigger is Better Membership has its rewards (if they have real value) Who should sign your letters? Cooperative Fundraising, Sharing Costs and Ideas Can Generate Big Dollars Lapsed donors or members? There's no such thing. Internet Marketing Goes Direct Direct Mail Can Help Raise Funds for Your Library