CBA Suggests Trusted E-Marketing Service Providers
Managing and tracking email and online marketing efforts is hard work. No doubt about it! There are many software solutions in the marketplace to automate some of that work and make it easier to plan, execute, track, and report. But which one should you choose when you’re ready to mount email fundraising and relationship-building campaigns?
CBA identifies exceptional service providers and currently collaborates with one to combine our strategic, creative guidance with that of the service provider’s products and expertise. Here are our current recommendations for services that organizations can trust. All of them work extensively in the nonprofit sector, and put considerable effort into helping their customers build integrated campaigns and online communities.
Convio®
Convio of Austin, TX has been very active in serving public broadcasting and educational organizations, and has earned a solid reputation. They offer software solutions based on a methodology that they call online constituent relationship management (eCRM), and have built their functionality through over 450 installations in large and small stations and schools. They offer modules for online fundraising, event fundraising, and advocacy, as well as email marketing software that mounts and monitors email campaigns complete with split-list testing, spam testing, and contributed content tracking. CBA is currently collaborating with Convio to develop a 2006 emarketing campaign for a major public broadcasting client, and is very impressed with their expertise and service.
Get Active™
CBA also recommends Get Active, of Berkeley, CA, which has a strong track record in helping important non-profit institutions to recruit, engage, and retain constituents. Their suite of online communication tools centers around a relational database, and includes modules for email messaging, fundraising, advocacy, community building, event management, and website management. Each of their modules include reporting capabilities that allow summary analysis of results as well as details on individual member interactions. They have customized these solutions to the needs of different types of organizations: notably charities, advocacy organizations, educational institutions, and labor organizations.
Kintera®
Kintera is another organization dedicated to helping nonprofit organizations create and strengthen online communities with their constituents. Kintera’s product, Sphere, enables volunteers, members, donors and staff to share real-time data and information. The software resides on Kintera’s server and includes contact relationship management, community management, content management, ecommerce, communications tools, and various productivity tools. Campaign production, personalized communications, advocacy, and delivery of programs and services within the community fuel growth and promote your organization's mission. Kintera also hosts The Giving Experience, a public Website that offers donors many organizations to give to, plus information on each and on the social impact of their gifts.
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