Capture More Online Donations Painlessly
Change Round-Up is looking for non-profits to collect money for. Should your organization be one of them?
There are many donation collection strategies that try to link point-of-purchase consumer spending to charitable giving. But to our knowledge, this start-up, based in upstate New York, is the only one focusing exclusively on Internet retailing.
The concept is simple: Change Round-Up allows online consumers to donate spare change online to charities of their choice. Online shoppers are asked during checkout at their favorite retail websites if they would like to “round-up” their total purchase price to the nearest dollar and donate that “spare change” to one of various nonprofit organizations listed in the retailer’s checkout page. (The retailers choose which non-profits they want to list.)
The only cost to your organization is a small administrative fee (10% of the donations collected) charged to cover Change Round-Up's costs of developing, implementing and maintaining the system.
The company is aggressively building its network of retailers and non-profits now. For more information, visit www.changeroundup.com or email info@changeroundup.com.
