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CBA talk is our new blog where we discuss relevant topics, news and insights pertaining to fundraising. Check it out, bookmark the site, leave comments and enjoy.
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9 Tips for Survival in '09
Let’s kick the New Year off right! The year 2009 promises to be a tough economic time, but it will be manageable for the non-profit world if we keep our cool, use our imagination and apply some common sense rules to doing business. And we may have to try some new and alternative techniques in our fundraising programs.
Here are 9 suggestions for making it through the financial thicket. We’d appreciate hearing some of your suggestions and thoughts right here on “CBA Talk.” Perhaps we can come up with 99 more ideas for an even better 2009.
1. Don't panic ... Read more.
Resolve, Determination and Tenacity: Philanthropy in Difficult Economic Times
It couldn't have come at a worse time. Public broadcasters were scheduling or into their pledge drives; service organizations, libraries and museums were planning their holiday and year-end direct mail campaigns; candidates were out looking for that last influx of cash before Election Day.
The credit crunch and resulting financial crisis has devalued people's homes and their 401(k)s. And the resulting economic morass has put a lot of good people out of work.
These problems must certainly affect philanthropy. How much remains to be seen. Read more.
Personalized Email Works!
Are You Getting the Most From it?
Email marketing should take its place as an
important component of your integrated marketing
strategy. It takes work to get it right, though.
First, get permission from your constituents
to email them, then make sure your messages are
relevant, timely, and deliverable. That’s just the beginning though. Those who want to see results from their investment of time and money have to use the direct response segmentation skills they’ve
honed in offline marketing efforts and apply
them to their online campaigns. Might seem daunting
at first, but it's truly enlightening once you
thoroughly test and measure your results. Read more.
CBA's Trusted Email Marketing Service Providers
Review: MarketingSherpa's Email Marketing Benchmark 2006
Courting the Mid-Level Donor
What Your Organization Needs to Know About Direct Mail Fundraising
July 2, 2008 - CBA presented at the Center for Non Profit Success. Click here to download Online fundraising: harnessing technology to build and maintain relationships, delivered by CBA's Vice President of Integrated Services. Luke Vander Linden.
Click here to listen to Carl Bloom's Podcast
with the Center for Non Profit Success on the subject of Integrated Marketing.
After new page loads, click on "Direct download" link.
