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Learn about our Advanced Fundraising Solutions.

See how our services work together to bring results to your organization.

Find out about CBA's Integrated Approach to direct marketing.

  • Direct Mail Services
  • Email Campaigns
  • Online Fundraising

    • Is your organization using email as part of its marketing efforts?

    We'd like to know. Complete our brief survey and we'll share our findings with you.

    Events

    July 10, 2008 – Luke Vander Linden recently lectured at NYU's George H. Heyman, Jr. Center for Philanthropy and Fundraising.

    July 16 - 19, 2008 – CBA exhibited at the Public Radio Development and Marketing Conference in Orlando, FL. Luke Vander Linden also presented on the topic, "Using Email to Build Relationships and Maximize Revenue." In case you missed it and want to learn about CBA Integrated Fundraising, contact Luke directly.

    October 1 - 3, 2008 – CBA will be attending and exhibiting at the PBS Development Conference in San Antonio, TX.

    October 4 - 6, 2008 – Carl Bloom and Luke Vander Linden are presenting on the topic, Annual Giving Fundamentals, at the 2008 Artsreach Development and Marketing Conference in San Francisco, CA.

    Downloads

    July 2, 2008 - CBA presented at the Center for Non Profit Success. Click here to download Online fundraising: harnessing technology to build and maintain relationships, delivered by CBA's Vice President of Integrated Services. Luke Vander Linden.

    Click here to listen to Carl Bloom's Podcast with the Center for Non Profit Success on the subject of Integrated Marketing.

    After new page loads, click on "Direct download" link.


    email illustration

    Personalized Email Works!
    Are You Getting the Most From it?

    Email marketing should take its place as an important component of your integrated marketing strategy. It takes work to get it right, though. First, get permission from your constituents to email them, then make sure your messages are relevant, timely, and deliverable. That’s just the beginning though. Those who want to see results from their investment of time and money have to use the direct response segmentation skills they’ve honed in offline marketing efforts and apply them to their online campaigns. Might seem daunting at first, but it's truly enlightening once you thoroughly test and measure your results. Read more.

    Additional Reading

    CBA's Trusted Email Marketing Service Providers

    Review: MarketingSherpa's Email Marketing Benchmark 2006

    Courting the Mid-Level Donor

    What Your Organization Needs to Know About Direct Mail Fundraising

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