Carl Bloom Associates

A Total Approach to Integrated Marketing

With the great technology and tools available today, your fundraising messages and goals should be coordinated in all media — direct mail, telemarketing, on-air, online and email. Are you using your fundraising sources in an integrated campaign? Any successful fundraising program includes intelligent analysis and practical research. CBA offers Advanced Fundraising Solutions that increase membership and revenue for any organization.

Strategy, Techniques & Precision Tools

Research
Why do donors lapse? Who's more likely to renew or give an extra gift? By studying your members' giving behavior, you can build effective strategies and successful action plans.

Analysis
Careful evaluation of your campaign performance is mandatory. Do you have comprehensive reports that enable you to accurately evaluate your efforts and plan ahead? CBA's information tools can help you make projections with confidence for the future.

Marketing
Fundraising campaigns need to be organized to make the best use of the resources available. CBA's strategies effectively combine traditional and electronic media and allocate your budget efficiently to deliver the greatest impact.

Creative
Fundraising messages should be clear and persuasive and reflect the image and mission of your station. All media should speak with one voice and present common goals. Creative must be innovative to stand out against growing competition.